A Casino’s security measures are a combination of rules and routines. For example, dealers shuffle and deal cards and there are designated betting spots on each table. This makes identifying unusual behavior much easier. Security is also achieved by enforcing the code of conduct, which states that card players must keep their cards visible. Security officers monitor these procedures to prevent unauthorized behavior. Moreover, casinos employ strict rules regarding customer confidentiality. They also check that people don’t wear revealing clothes.
The casino also concentrates its investment on high rollers, who spend much more money and frequently gamble in separate rooms from the main casino floor. They can wager tens of thousands of dollars in one sitting. As a result, these gamblers are highly lucrative to the casino. These high rollers also receive comps or free items at the casino, as well as lavish personal attention. The casino’s edge can be as low as two percent, but the numbers can vary.
The statistics for casinos’ average daily attendance have shown that more people are making a conscious effort to make their visits more enjoyable. The National Profile Study conducted by Roper Reports GfK NOP included interviews with 2,000 American adults, and the U.S. Gaming Panel used a questionnaire mailed to 100k adults. A total of 57205 people responded. As a result of these programs, most casinos offer incentives to frequent gamblers. Comps are a great marketing tool for casinos, as they develop patron databases that can be used for advertising and other research purposes.